About schlagerparty.co.uk
Next event
The London Schlager Party
In association with Sound Factory!
Saturday 29th March 2008
20:00 – 02:00
Loom Bar, London
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The London
Schlager Party initiative was born during a chance meeting of Swedish born
schlager fan Sara Fredriksson and Barry Viniker of leading Eurovision Song
Contest website, esctoday.com, during a live showing of the first 2007
Melodifestivalen semi final at London’s Swedish pub, the Harcourt Arms.
Deciding that
the time had come to provide a proper event where schlager lovers and
Eurovision Song Contest fans could enjoy their music in the centre of
It was quickly
decided that DJ Dave Simmons, a master Eurovision Song Contest DJ with a love
of all things schlager, would be the ideal man to dj the event. Living in
The event was a
huge success with everyone attending demanding more parties in the future.
Within days, the second Schlager Party was announced, and it was decided that
the event could become a quarterly calendar fixture. Sure enough, the
‘Summer Schlager Party’ was another sell out and demand was
growing, the third event, the ‘Winter Warmer Schlager Party’ saw ticket
sales go through the roof as soon as they went on sale.
The London
Schlager Party has already reached cult status with a core group of schlager
crazy fans who dress up, entertain the crowd with real dance routines and help
make the event special for everyone. A London Schlager Party Appreciation
Society [Link: LSPAS page] has been set up on facebook to keep party goers
informed about upcoming events, post pictures and videos from parties and for
people to arrange meeting before the next party.
As the year
draws to a close, the event is gathering momentum and there are six Schlager
Parties planned for 2008, each with a slightly different theme. Check out our upcoming events for more details.